Authentic Transparency Commitment:
Descriptions of Active Ingredient Composition
A challenge that currently exists in the industry is that there is little consistency in how brands describe the ingredients in their products and even less consensus on what the different terms actually mean. For example, brands use the term “food-based” to describe synthetic nutrients in a “base” of food powder, to describe synthetic nutrients cultured in yeast, or to describe nutrients derived from natural food sources. Similarly, depending on the brand, “whole-food” can refer to minimally-processed [whole] food powders, full-spectrum concentrates, or even standardized extracts.
With so many terms being tossed around in the supplement industry, it is all too easy for consumers to get confused about what’s what. At NutriGold, we want to be clear and consistent in our use of the terms (e.g. standardized extract, whole-food, food-based) and we want you to be clear as well. So, please find below clarification on the terms we use to describe the ingredients in our products.
| TERMS USED TO DESCRIBE THE INGREDIENTS IN BOTANICAL PRODUCTS | |
|---|---|
| Whole Powder/ Whole-Food Powder / Full-spectrum Powder |
|
| Standardized Extract |
|
| Plant-based/Food-based / Food-sourced nutrients |
|
| Sources of micronutrients in NutriGold multivitamins | ||
|---|---|---|
|
Micronutrient |
Synthetic |
Plant-Based/Food-Based/Food-Sourced |
|
Vitamin B1 (Thiamin) |
0% |
100% |
|
Vitamin B2 (Riboflavin) |
0% |
100% |
|
Vitamin B3 (Niacin) |
0% |
100% |
|
Vitamin B6 (Pyridoxine) |
0% |
100% |
|
Vitamin B9 (Folate) |
0% |
100% |
|
Biotin |
0% |
100% |
|
Vitamin B12 |
100% |
0% |
|
Vitamin B5 (Pantothenic Acid) |
0% |
100% |
|
Vitamin C |
0% |
100% |
|
Vitamin D3 |
0% |
100% (from lichen) |
|
Vitamin E |
0% |
100% |
|
Vitamin K2 |
0% |
100% (from natto) |
|
Iron |
0% |
100% |
|
Iodine |
0% |
100% |
|
Zinc |
0% |
100% |
|
Selenium |
0% |
100% |
|
Manganese |
0% |
100% |
|
Chromium |
0% |
100% |